Nestle Nesfruta TVC- Advertisement, Commercial Review – #BrandAudit
Nestle Nesfruta TVC- 2017 Advertisement, Commercial Review – #BrandAudit
Nestle nesfruta new ad of 2017 featuring Muneeb Butt again with the same tagline “Kuch Naya kr” has been publicised lately. However,just like the previous ads, this ad also failed to align its tagline with the ad design of nesfruta.
The ad started with the love guru, managing two girlfriends at the same time through different time slots, a silent lover and friend of Muneeb Butt gets dishearten as one of the girls “Iqra Aziz” is liked by him, so in the direction of doing something “Naya”, Muneeb Butt threw the idea to arrange a meet up of the love Guru at the same time, making him caught and then establishing the relation of his friend with the girl “Iqra Aziz” with the dialogue “main hoon na”.
Now since it’s juice, it failed to offer any value proposition ad stand out feature to the customers to buy the juice. It does not care the brand engagement and rather portrayed a below average concept or joke of university life. Since the target market chosen were the university students, by showing the university life, the “Kuch naya kr” has been again that old thing that is usually practised in the normal scenario. The new thing would have if the ad depicted the expose of the Love guru in an attempt, to save the girl, not for the reason that another guy liked her. And in all this ad, the value proposition of the brand remain disappeared. The 31-seconds has been a total waste, so it failed to create a specific positioning in the mind of the customers and also failed to outline the reason that “why the customer chose nesfruta over other brands”.
Though the ad tried to target the youth, but it failed to associate itself with the customer through any functional use or even emotional connectedness while also deviating from the tagline “Kuch Naya Kr”.
Nestle Nesfruta TVC Rating: