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Soleghol TVC ad

Soleghol- Mazay Se Ghoul TVC Advertisement, Commercial Review #BrandAudit

Soleghol- Mazay Se Ghoul TVC Advertisement, Commercial Review #BrandAudit

Soleghol has been seen as the new entrant in the husk category with the strong brand position of easy dissolvability in water. The ads have been designed in a sequential depicting WasimAkram and other player seating difficult dissolvability as a hard thing.

Soleghol TVC Advertisement

Soleghol TVC Advertisement

For example in the sales scenario of Soleghol ad, Wasim Akram say “ ghol k pe lo ye baat, agr agli baar target pura nhi hua to sb ko nokri se nikal dooga” than one of the employee says “sir, ghol k peena thora mushkil Hai”. Here the brand developed a smart association of difficult dissolvability with the non-dissolvability of Husk-Isphaghol.

The Soleghol group through the ad clearly and smartly captured the market to develop strong value proposition by tapping the market gap. We all know, choosing to drink is a hard thing and many consumers avoid it due to the thickness of it. Hence, Soleghol entered the market-beating Hashmi and Qarshi Isphghol both at the same time with the single but strong value proposition which is dissolvability.

The ad within 40 seconds developed a strong, captivating audience and also positioned itself on distinctive functionality and market gap present in the market. Also, the strong recommendation of the fit Waseem Akram reinforced the use of Soleghol. Overall, the ad remains successful incorporating strong association tactics, fun and captivating Audience.

Lastly, the strong message and tagline clearly positioned itself at a higher level in the mind of the customer. The tagline Soleghol-mazay se ghoul smartly explains the value proposition of easy dissolvability to the customer making the ad catchy and crispy to the consumer and, hence developing strong brand consideration leading high conversions.

Soleghol Ratings:

Soleghol TVC Rating

Soleghol TVC Rating

Soleghol - Mazay Se Ghoul

Soleghol - Mazay Se Ghoul
8.4

Conversion

5.0/10

Brand Knowledge

8.8/10

Awareness

8.5/10

Strong Positioning

10.0/10

Value Proposition

9.5/10

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